Brevity in Sales

Let that client that customer do most of the talking so you can constantly be adapting the message on the fly and making sure that you're resonating with what's important to them, not you.

Probably the biggest, or one of the biggest "a-ha," was the brevity and being in sales. We lack the brevity.

The biggest “a-ha,” is brevity and being in sales. That's one thing that we all have in common right now. We get so excited, and we're so passionate about our product, our services and our industry that we forget that not everyone we talk to is as excited as we are. We lack the brevity. I talked a lot about thinking and speaking in bullet-point sentences. Let that client that customer do most of the talking so you can constantly be adapting the message on the fly and making sure that you're resonating with what's important to them, not you.

Please drop me a note to share what you will do THIS MONTH to hold yourself accountable. Please tag me on my Facebook page.

NOTE: the power of technology allowed my client and I to record this video while each of us sat in different locations.

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