The seven most dreaded words in a meeting are, ‘Today we are here to talk about.' Follow by a long-winded monologue or death by PowerPoint, and you've got the makings for a miserable meeting. Instead of inviting your listeners to tune out, invoke emotion. Create an experience. Learn to say more and speak less in a few simple steps.

First, consider what you want your listeners to feel, not only what you want them to know.

Then, share a story, a quote, or an analogy that ties it into your topic, creating a mental picture that drives memorability.

Participants who attended our Influence Redefined Workshop and implemented these two steps reported a 150% increase in their ability to impact their listeners.

Grab your listeners' attention and influence them to act. Consider how you want to make them feel. Speak less and invoke emotions. Be remembered long after the interaction ends.