Hang Up the Email & Pick Up the Phone

little-girl-talking-on-phoneWe are all guilty. We shoot off email after email when a face-to-face or phone conversation in some situations would save time and have greater influence. Think about how many times you hit “reply” or “forward” today. Now calculate how much time was wasted going back and forth trying to explain what you meant to say in your prior email message.

Independent research by Atos Origin, an international information technology services company, highlighted that the average employee spends 40 percent of their workweek dealing with internal emails that add no value to the business (http://www.theguardian.com/housing-network/2012/dec/17/ban-staff-email-halton-housing-trust). In short, your colleagues only start working on anything of value beginning on Wednesday each week.

Another study by the respected McKinsey Global Institute states the average worker spends two-and-a-half hours writing emails every day (http://www.dailymail.co.uk/sciencetech/article-2181680/Youve-got-mail-The-average-office-worker-spend-half-hours-writing-emails.html).  A poll found that more than a quarter of most employees’ time is wasted sending, receiving or sorting through emails instead of doing their jobs. That means that every year workers spend some 81 workdays hunched over their computers, often emailing other people in the office.

By comparison, employees spent just 6.4 hours per week, or 14 percent of their time, ”communicating and collaborating internally.”

We are slaves to our inbox. Checking emails 24/7 has become a habit, making face-to-face or phone conversations a lost art.

Don’t get me wrong. Email is an essential tool for communicating quick messages that need to be documented. The question is, do we put enough thought into what is the best communication medium for influencing action?

Our approach to navigating through the clutter of our clients’ busy lives is:

  • When in doubt, invite a face-to-face or phone conversation. If we question at all how our client may receive our email message, we pick up the phone and talk live.
  • If we haven’t received a response from our client after sending two emails, it is time to pick up the phone.

Think before you select “send.”  Take this quick three-question test to prevent you from becoming a victim of miscommunication and jeopardizing your relationships.

  • Ask your listeners, “What is the best way to communicate?”
  • Which communication medium will have the greatest influence on your listeners?
  • Once in writing, always in writing. If your email message were posted on the home page of MSN.com, would it build or damage your reputation?

If you ever struggle with the “right” answer to these questions, ask for constructive feedback from a peer you trust.

Take our online assessment to identify how influential you are.

Related Articles

3 Steps to Captivate Listeners with Stories

3 Steps to Captivate Listeners with Stories

I was sitting in my place of worship with my girlfriend, who has a five-year-old son, Zachary. Zachary, like any 5-year-old, loves to talk. However, he has no volume or filter control when he needs it the most. We're getting to the sermon portion, and Zachary decides...

Ditch Meeting Madness

Ditch Meeting Madness

No longer do we collectively gather in a conference room engaging face-to-face. Now, meetings are a collection of online and in-person attendees consuming and deciphering information at lightning speed. Meetings require engagement and interaction to make an impact....

Clear Calls to Action

Clear Calls to Action

Too many professionals lack the courage to state their desire with clear calls to action. They leave conversations without an obvious next step. I’m not just talking to sales professionals who want to close a deal. I’m talking to every leader who requires their team...